Understanding Money Through Emotions
I started this journey because traditional financial advice never addressed the real issue – our emotional relationship with money. After years of watching people make the same investment mistakes despite knowing better, I realized something was missing.
The Journey to Emotional Investing
My path wasn't conventional. What began as frustration with traditional financial education evolved into a completely different approach to understanding money and investment decisions.
The Breaking Point
After helping dozens of clients who kept making the same financial mistakes despite understanding the theory, I realized something fundamental was wrong with how we teach investing. People would nod along during sessions, then make completely irrational decisions with their money.
Research and Discovery
I spent two years studying behavioral economics, psychology of money, and working directly with families struggling with financial decisions. The pattern became clear – our emotional responses to money often override logical thinking, especially during market volatility.
Developing the Method
Working with a small group of clients, we developed practical techniques for recognizing emotional triggers in financial decisions. The results were remarkable – people finally started making consistent, rational investment choices that aligned with their actual goals.
Building Community
Word spread naturally. Families who had struggled with investment anxiety for years began seeing real progress. Today, we work with individuals and families across Belgium who want to build wealth without the emotional rollercoaster that typically comes with investing.
Why Emotions Matter in Investing
Fear Drives Bad Decisions
Most investment losses happen because people sell during market dips out of panic. We work on recognizing these emotional responses before they cost you money.
Overconfidence Creates Risk
Bull markets make everyone feel like a genius. We explore how to maintain realistic expectations and avoid the costly mistakes that come with market euphoria.
Personal History Shapes Choices
Your family's relationship with money affects your investment decisions more than you realize. Understanding these patterns helps break unproductive cycles.
Who You'll Work With
Our small team focuses on quality over quantity. Each of us brings different expertise, but we share the same commitment to helping people build a healthier relationship with money and investing.
Kira Veenhof
Kira specializes in helping families navigate major financial transitions. Her background in behavioral psychology and finance helps clients understand why they make certain money decisions and develop healthier patterns.
Anouk Vandenbroucke
Anouk works with individuals who feel overwhelmed by investment options. She's particularly skilled at breaking down complex financial concepts and helping people build confidence in their decision-making abilities.
Ready to Change Your Investment Experience?
If you're tired of letting emotions drive your financial decisions, or if traditional investment advice hasn't worked for you, let's talk. Our next group program begins in September 2025.
Get Started